Brand system
Professional, yet approachable.
SuiteScapes should feel like a well-run office that happens to have a very good bed. Calm, precise and quietly premium, never flashy.
Logo
The mark is a window frame holding a desk line and a rising brass arc. It reads as a horizon (the "scape"), a screen and a sunrise: work, view and rest in one frame. Keep clear space equal to the height of the arc on all sides. Minimum size 24 px.
Colour
Ink
#0D1B2A
Primary. Backgrounds, text, the logo.
Ink 2
#16283C
Secondary dark surfaces.
Paper
#F5F2EA
Primary light background.
Bone
#E9E4D8
Cards and quiet sections.
Brass
#B08D57
Accent. One touch per view: a line, a dot, a button.
Signal
#3E8E8B
Technology and status. Sparingly.
Typography
Display: Fraunces
Land. Work. Rest.
Headlines, prices and the wordmark. Warm, confident, editorial.
Text: Inter
Fibre internet and a 27-inch monitor in every suite.
Body copy, interface and small print. Clear at any size.
Voice
Tagline: Land. Work. Rest.
Informative
Say what the room has and what it does. Numbers over adjectives.
Helpful
Lead with the next step the guest needs to take.
Solution-oriented
Name the problem the traveller has, then solve it.
Trustworthy
Plain promises we can keep. No exclamation marks.
We say
Your 9am call is set up. The camera is on the desk, the monitor is on.
We avoid
Indulge in an unforgettable escape! (Wrong audience, wrong promise.)
Imagery
Professional photography and video of the real product: the workstation lit for a working morning, the lounge in use, the app in a hand. Prefer daylight, clean lines and people at work over staged smiles. Infographics use Ink, Brass and Signal on Paper.